Quality Content and Blogs Will Boost Your Rankings

The stats are staggering - according to surveys, more than half of consumers have purchased a product due to reading a company blog. Meanwhile, marketers claim that blogging delivers the highest return on investment out of all digital marketing efforts. This highlights the indisputable importance of integrating SEO into your blog content in order to maximize its potential. It is evident from studies that blogs can have a big impact on the success of businesses. In fact, more than half of surveyed customers said they had made a purchase after reading an online blog post. Moreover, 10% of marketers who used blogging reported the greatest return on investment. Thus, for companies and bloggers alike, SEO for blogging is undoubtedly key to reaching their target audience.

How SEO Tactics Impact Your Business

Website combined traffic

In the image, you can see that when I started working on this project, there were no SEO strategies in place. After auditing the sites, cleaning up duplicated content, re-mapping, and implementing high-quality content for the service line pages in early February, we saw the traffic increasingly grow month over month. Implementing SEO strategies that included technical SEO, content SEO, and on-page and off-page SEO made a huge impact on the overall site health.

As a digital marketing expert who specializes in search engine optimization, it is my mission to craft creative solutions for clients. Freelance projects keep me engaged in the hands-on tasks that fulfill my passion as a writer.

 My work habits are second-to-none, and my commitment to excellence drives me to achieve results with tools such as Jasper, Ahrefs, SEMRush and ScreamingFrog. In addition, my experience covers corporate communication, SEO content creation, blogging, instruction documents, and press releases, and I was an e-commerce copywriter for a number of years. In the digital age, SEO is essential for your website to be found on search engines such as Google. Your website should look great and have all of the technical components necessary to rank in the results pages, but ultimately it's the words that make or break whether you'll appear in these results. Without quality content, your site will struggle to compete.

Have You Ever Wondered About the Relevance of SEO Content?

It’s actually an integral part of any website. Search engines such as Google use special algorithms to analyze your website and decide where it should rank in its results pages. Although having a great user interface and getting all the technical stuff right is important, quality content is a necessity for your site to appear in the SERPs.

To maximize the success of SEO content, it is essential to understand the importance of keyword research. Keyword research is an essential element of successful SEO content creation. By researching the words and phrases used by your target audience, you can be certain that your SEO efforts are focused correctly. I have witnessed clients who use different terms to describe their products when compared with customers. Using words or phrases that people don't often search for defeats the purpose of optimizing content for search engines; thus, conducting thorough keyword research helps ensure optimization yields positive results.

I can help you meet your goals of generating new traffic and leads.